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Features Of Shrink Sleeve Labeling
There are numerous product labeling methods available today. You can go for roll-fed shrink sleeves labeling which involves roll-fed application of the label using a mixture of shrink techniques and glue-on, cut & stack film labeling which are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling that is much like cut & stack film labeling, but where C1S and C2S papers are used, and in-mold labeling where the labeling is done as the containers are being cast.
One of the fastest growing product labeling methods today is shrink sleeve labels. This labeling approach involves the use of the latest in HD Flexo pre-press technologies. The most significant advantages of this labeling technique is that the flexographic printing used is very eco-friendly, meaning it is the best option if you want to lessen your company's carbon footprint. According to DuPont's Life Cycle Assessment of 2008, the flexographic printing strategy lowers carbon dioxide emission and energy consumption by close to 50% compared to other label printing techniques such as Rotogravure. In leading label making company plants, the printing method is recognized by servo-driven flexo presses, solvent-free flexo platemaking, and water-based flexo ink manufacturing.
The shrink sleeves labeling strategy is beneficial in that it is one of the cheapest labeling methods right now. The low cost is because very thin films of plastic are used. The low labeling costs signifies it is possible to try out different shrink sleeve labels to determine which the most effective option is. This labeling approach provides you with unparalleled flexibility in terms of the types of films used (you can choose from PVC, OPS, PETG, or PLA films) and also in terms of the container shape and size which can be labeled. This is important because everyone has different labeling needs and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will help you in your advertising campaign. This labeling method provides you with 360 messaging and graphics, which means your product has greater consumer appeal and customers get to see your product in shelves, irrespective of where they are facing. Your marketing campaign will also benefit from the fact that you could include an easy-tear feature and a back-printing feature with print copy or adhesive to help you run promotions by means of giveaways and print coupons. You might also get an optional tamper-proof feature to protect the label in transit, in storage, as well as on display against scuffles and scratches with shrink sleeve labeling.
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